Brand Licensing Europe Recap: The Biggest Trends We Spotted on the Show Floor

As the official publication of Brand Licensing Europe, we gathered the most critical consumer-driving trends we observed at BLE and chatted with the most recognizable and up-and-coming brands about how they are bringing future-driven spins into

fashion

,

food & beverage,

and more.

Click the videos for an exclusive look into the most critical trends driving licensing's future and to

subscribe to License Global

for the latest news, insights, and in-depth analysis across the industry.

Fashion: At the Core of Everyday Life

"Good Licensing models really take their cues from fashion

Richard Dickson,

president and chief operating officer,

Mattel

Future Trends -

NFTS

, The Metaverse and The Rise of Sustainability

"

TikTok

has become a really interesting brand marketing channel for all major brand owners, clients are scouting the platform for licensing trends" - Teri Niadna, managing director,

Brandgenuity

Food and Beverage: New Opportunities for Partnerships

"There has been a real upsurge in the way that food and beverage has gone further into the market. There has been more brand extensions and you can see food as a licensing genre has become more relevant to people." - Richard Pink, managing director,

Pink Key Licensing

For even more insight from Brand Licensing Europe,

read the daily show guides here.