License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Oh Baby! The Influence of Millennial Moms

Though Millennials are giving birth to a new technology-savvy generation, Generation Alpha, who have proven to influence purchasing decisions (albeit at the ripe old age of 2, in some cases), products in the baby/infant category are primarily purchased by Millennial parents, particularly, Millennial mothers. Before developing and marketing licensed product in the baby/infant category, brands should arm themselves with insight about the Millennial mom and her nuanced, evolving purchasing patterns...

Please subscribe me to the following

By submitting this form, you agree to receive emails from License Global. You can withdraw your consent at any time. Please refer to our Privacy Policy or Contact Us for more details.