From the iconic green slime that has become an indelible signature of Nickelodeon to the new “Paw Patrol” live show debuting this month, Viacom International Media Networks is in a special zone that global licensors strive to achieve.

And now, the international division of Nickelodeon and Viacom Consumer Products has a more diverse and more powerful portfolio that is driving global growth in ways that simply weren’t possible a few short years ago.

The licensor’s business model has evolved from its evergreen brands and the recent resurgence of the “Teenage Mutant Ninja Turtles” franchise over the past several years to a lineup of new preschool properties and other initiatives that not only reach a wider range of consumer demographics, but also have acquired the attention of multi-tier retailers throughout EMEA.