The growth in this category is associated with the sale of television programming globally, movie and merchandise-related revenue from
Transformers: Dark of the Moon
and a one-time payment from Universal Studios.
Licensed properties with strong performance in the third quarter include Beyblade, Star Wars and Sesame Street. Hasbro properties My Little Pony and Pound Puppies both enjoyed strong performance in entertainment as well as toy sales.
"With respect to Transformers, we currently believe full-year revenue for the brand
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.