Top Global Licensing Agents: Market Overview

In 2022, more than 50 brand licensing agents produced over $80 billion in retail sales of licensed goods, representing thousands of household name brands. License Global takes a deep dive into the ongoing growth of the businesses behind the powerhouse brands making waves at retail through experiences and generating billions of impressions through high-profile collaborations.
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License Global

May 2, 2023

Top Global Licensing Agents 2023.
Top Global Licensing Agents 2023.License Global

At A Glance

  • A Continued Era of Growth

  • The Current Trend Landscape

  • Key Data Takeaways

Last year, License Global reported that 62 submitting brands were responsible for $80.29 billion in sales for the financial year of 2021. This year, we’re pleased to reveal that global sales of licensed goods at retail have risen to $87.92 billion, a $7.8 billion rise over FY2021 with an average of 39% growth across the agent business.

Licensed agents

returning to the report for the 2023 edition have generated an average of 40% growth, with new brands on the list submitting an additional $3.8 billion to the annual figures.

The top 10 agents in our ranking, alone, are responsible for more than $69 billion in global revenue, with the top 20 generating a cumulative $81 billion globally.

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Top Global Licensing Agents report


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