Special Report: The French Connection

License Global takes an in-depth look at the licensing and consumer culture of France.
Ben Roberts

May 29, 2020

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Numerous Socio-Economic Factors – such as “Yellow Jacket” protests, disputes over President Macron’s pension reforms and now the developing crisis of Coronavirus – are building an entirely new market landscape in France. At the close of 2019, consumer confidence in France was high, ecommerce valued at $104.9 billion (source: Statista) and, regardless of GDP falling short of predictions, the nation’s consumers stood firm in the belief of the market’s future. Now, as we enter a new era of uncertainty following an unprecedented global event, a crisis in public health as well as significant business and financial disruption, licensing and consumerism in France is facing a major shift along with the rest of Europe...

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