Silver Buffalo - Case Study - Product innovation and trend-driven design helps it stand out among homewares licensees

Silver Buffalo's focus on product innovation and trend-driven design helps it stand out among homewares licensees.

April 10, 2018

A Unique Breed

Silver Buffalo’s focus on product innovation and trend-driven design helps it stand out among homewares licensees.

Hard goods licensee Silver Buffalo has seen exponential growth in the last five years, and according to co-founder and executive vice president Greg Alprin, it’s all because of one thing–innovation. “We really push the limits. We don’t just do easy things, we don’t just work within style guides,” says Alprin. “We invest heavily in design to make our products stand out, so when someone sees them, they speak to them.”

That spirit of innovation and invention has helped the company grow from a niche, male-oriented, specialty manufacturer into one of the largest makers of licensed drinkware and home décor in the U.S. market, with retail accounts ranging from Walmart to Spencer’s and Amazon.

Alprin launched the company in 2003, alongside owner and president Eric Silver, with a focus on the men’s gifting market. But Silver and Alprin quickly saw an opportunity in entertainment-based gifting for teens and young adults.

“At that time, most of the character stuff you saw was either geared toward children or higher-end collectibles,” Alprin explains. “We felt that there was this big, wide-open white space in taking entertainment licenses, but designing them to appeal to an older high school kid or recent college grad. Our strength was really in our design and capturing a market that we felt wasn’t being catered to at all.”

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