Scott Living - Case Study - Building a global lifestyle brand with a strong position at retail

Jonathan and Drew Scott, known as the Scott Brothers or the "Property Brothers" (from their popular HGTV show) are rapidly building a global lifestyle brand with a strong position at retail.

April 10, 2018

Jonathan and Drew Scott, known as the Scott Brothers or the “Property Brothers” (from their popular HGTV show), are rapidly building a global lifestyle brand with a strong position at retail.

Scott Living: Building a Brotherly Brand

They are singers and sellers. They are writers and designers. They are entertainers and entrepreneurs. And now the Scott Brothers are becoming prime time licensors as well.

Their consumer products business, Scott Living, which was launched in 2014, has already established a strong presence at retail, and the twin brothers have extensive plans to expand into various new lifestyle product categories– more than doubling sales volume over the next few years.

For more than 20 years, Jonathan, a designer and licensed contractor, and Drew, a real estate expert, have bought and renovated real estate properties. Known as the “Property Brothers,” which is the name of their TV series on HGTV, the Scotts have the passion and commitment it takes to create the licensed products they believe are needed–and wanted–in the marketplace.

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