Racing Full-Throttle to the Finish Line

The world’s leading automobile brands are pushing the pedal to the metal with a host of lucrative partnerships.
Bibi Wardak

December 11, 2019

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Whether you grew up riding in the backseat of your father’s classic cherry-red Ford Mustang or worked your fingers to the bone to fork up the funds to buy your very own Porsche Carrera 911 after landing your first big job – you’re probably loyal to (or at least somewhat excited by) a car brand. The brands that are savvy enough to leverage consumers’ brand loyalty, enthusiasm and pride are turning profit in a big way – via licensing...

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