Racing Full-Throttle to the Finish Line

Whether you grew up riding in the backseat of your father’s classic cherry-red Ford Mustang or worked your fingers to the bone to fork up the funds to buy your very own Porsche Carrera 911 after landing your first big job – you’re probably loyal to (or at least somewhat excited by) a car brand. The brands that are savvy enough to leverage consumers’ brand loyalty, enthusiasm and pride are turning profit in a big way – via licensing...