October 14, 2022
How do you approach your role in licensing?
B. I approach licensing the way I approach business; I focus on people, diversity and accessibility.
C. It’s all about partnership.
D. I need to do things in completely new ways, the old guard is past its due.
E. I’m learning but I’m looking forward to making an impact.
F. I’ve been working in licensing for a long time, and my way is still changing with each project.
G. Focus on the brand ethos first, build out authentic extensions and fit that project into retail in a way that works for the licensor.
H. I help people, I learn from people and I use my gathered experience to open-source changes through community.
I. I look for ways to change how things are done on a smaller scale, which will have an effect in how we do things in a larger scale. It’s not about me, it’s about the benefit of the customer, the industry and the brand.
How did you make changes to your role in 2022?
A. I strategized how to implement changes on products and processes.
B.
C. Collaborating with my work team was integral to my role this year.
D. By scrapping everything I did last year, I was able to start fresh and update protocols.
E. I’m still new but am absorbing as much as I can about licensing via workshops, meetings and live events.
F. After years in this industry, I can introduce new brands and implement procedures to my day-to-day.
G. It’s all about the brand. I work within many circles to make a successful launch.
H. I tend to crowd-source for feedback through social media.
I. My day-to-day depends on who I’m working with. There is no typical day for me.
Fill in the blank: “Change is ______.”
A. Inventive
B. Necessary
C. Collective
D. Breaking the rules
E. Exciting
F. Constant
G. Evolving
H. Engaging
I. Cyclical
What is the status of your recent consumer product launch?
A. I am making changes to the product rollout all the time.
B. We’re adding categories to make our product more inclusive and accessible.
C.Our current partners have signed on for another year, and we’re adding new partners to the release.
D. We’re scrapping our plans and going in a new direction,
E. This is my first product launch, and I’m looking forward to many more!
F. The product launch was successful, but I am introducing new opportunities for an extension.
G. It’s a great start, but I’m looking for more collaborations to build the brand.
H. I was part of the product launch by promoting it on my social media and would be happy to continue promoting the product rollout.
I. After the launch, I look at the analytics and share with the teams to make changes to the product.
Finally, what is your biggest contribution to licensing?
A. My changes to products and processes making for a successful project.
B. How I include more people from all walks of life in licensing.
C. The lasting relationships I’ve made through the years while working in licensing.
D. How my approach to licensing made waves outside of the industry.
E. I’m learning but I’m looking forward to making an impact.
F. My reputation and insight of licensing trends.
G. The way I work with a brand to develop its licensing strategy.
H. How I connect brands with people with my storytelling.
I. I look for ways to change how things are done on a smaller scale, which will have an effect in how we do things in a larger scale.
RESULTS
If you chose mostly
A
s, then you are
The Innovator
, an individual who has played a vital role in making or implementing industry advancements across sustainable processes, manufacturing or product design.
If you chose mostly
B
s, then you are T
he Change Maker
, someone who has contributed to advancements or has created validated internal programs or product programs that serve to promote and bring permanent change in the areas of diversity and inclusion.
If you chose mostly
C
s, then you are
The Collaborator
who has contributed to advancements or has created validated internal programs or product programs that serve to promote and bring permanent change in the areas of diversity and inclusion.
If you chose mostly
D
s, you are
The Disruptor
, an individual who has inspired the licensing community to adopt a new way of business or school of thought.
If you chose mostly
E
s, then you’re
The Newcomer
to brand licensing who may be at the beginning of your licensing career but you’re already making waves in the industry.
If you chose mostly
F
s, you’re
The Expert
with a storied career and who has contributed to the business of brand licensing in a meaningful way.
If you chose mostly
G
s, then you’re
The Brand Builder
, someone behind-the-scenes of a licensed consumer product that has garnered huge reach and revenue growth.
If you chose mostly
H
s, then you are
The Influencer
who goes out of your way to better the industry through open-source thinking, editorial contribution, public speaking, social presence and/or mentoring.
If you chose mostly
I
s, then you are the
License Global Influential
who stands for excellence in all categories or one specific, earth-shattering example of how an individual can create a sea change.
Now that you know what category you fall into,
to License Global. Do it soon – the deadline is Oct. 24!
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