Pokémon 20th Anniversary

The Pokémon Company International is ringing in a celebratory anniversary year for its multi-platform property that will continue the brand's tradition of collectibility, interactivity and entertainment.

April 10, 2018

Pokémon is celebrating its 20th anniversary, and The Pokémon Company International has a year of events, programs and new licensing partners lined up to mark a banner year for this multi-platform powerhouse brand.

The “Pokémon Red” and “Pokémon Green” video games, released in Japan in 1996 for Nintendo Game Boy, marked the official birth of the franchise. The video games (renamed “Pokémon Red” and “Pokémon Blue”) were released two years later in the U.S. in 1998, and went on to become the No. 2 best-selling video game of all-time with 279 million copies sold.

“The brand has many different ways for people to explore the world of Pokémon...People can watch the show, play the video game and trade the collector cards. The brand appeals to people who like to collect and trade, communicate and battle or role play, dress up and go to events. The key is that the brand is approachable and fun.”
says J.C. Smith, consumer marketing director, The Pokémon Company International.

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