NFLPA - Case Study - How the NFL Players Association is Changing the Game

An exclusive look at how the National Football League Players Association has evolved and expanded its initiatives and importance from the core legal representation of its players to their individual and collective business interests including marketing, sponsorships and brand licensing.

April 10, 2018

How the NFL Players Association is Changing the Game

As the National Football League Players Association teams up to celebrate its 60th anniversary amidst the backdrop of the 50th annual Super Bowl extravaganza, the focus remains as simple as it was when it was founded in 1956 and the future is as promising as ever.

While the mantra to represent the best interests of its players hasn’t wavered, those best interests of the mid-1950s have evolved from the basics of clean uniforms and safe equipment to include business development such as content, technology, social media and innovative brand extensions.

“Player leadership is at the center of our history. Our union has grown stronger over the past six decades because there is a belief that the sacrifices made today will benefit those who come tomorrow,” says DeMaurice Smith, executive director, NFLPA. “For 60 years, we have done what every union in America has done–fought for workers’ rights, sought improvements to our working conditions, protected our fair share of wages and advanced the health and safety of NFL players.”

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