Tapping into Tradition

As it steps up its initiatives to celebrate the 90th anniversary, the Macy’s Thanksgiving Day Parade presents a powerhouse program packed with entertainment, classic brands, a slice of nostalgia and a preview of the holiday season.

One of the most popular and most watched entertainment events not only of the year, but throughout the history of the U.S.–the Macy’s Thanksgiving Day Parade–is gearing up for a very special milestone as it prepares to celebrate its 90th anniversary.

This iconic event, which provides a refreshing and fun escape from major issues and selfinterests, puts forth only one primary goal–to entertain and usher in the beginning of the holiday season.