License Global Insights – COVID-19: What Happens Next?

Discover how the industry is navigating today’s unique licensing landscape in this brand new report so you can plan for what comes next.
License Global

April 8, 2021

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In late 2019, the world was thrown off its axis and forced to grapple with COVID-19, which quickly disrupted all facets of society, business, consumer behavior and retail. No sector of business was unscathed by the economic fallout in 2020, including the $292.8 billion brand licensing industry.

License Global

 identified the need to gather survey data and actionable insights into how COVID-19 was affecting the brand licensing business. Discover how the brand licensing business was affected by COVID-19 and how the industry is navigating today’s unique new licensing landscape so you can plan for what comes next.

In this report, find data-driven insights into:

  • The impact of COVID-19 on the licensing industry, including changes to licensing contracts.
    • Key licensing trends and challenges.
      • How brands and professionals are engaging with customers post-COVID.
        • The future of retail and customer engagement.
          • Product and industry category analysis for 2021 onwards.
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