Licensing in the heritage vertical was one of the wider consumer trends that defined the licensed product landscape in 2019. From the industry-acclaimed Farrow & Ball paints based on Werner’s Nomenclature of Colour with the Natural History Museum, to Pull & Bear’s UCLA collegiate fashion pop-up, the global opportunities presented by non-profit, heritage and collegiate licensing have become more creative than ever before.
Included in the report:
- An Introduction to Heritage Licensing
- Heritage Trends: Market Data
- Case Study: University of Oxford
- Collegiate Brands in Fashion
- Case Study: How Frida Kahlo Broke ‘Off the Wall’ to Empower Consumers
- Case Study: Curating Consumers: The European Market
- Top 10: Leading Product Categories Collegiate and Non-Profit Licensing
