Heritage Insight Report 2020

License Global looks at the key trendsetters that helped carve a new name for heritage licensing in 2019 and considers the factors that will continue the growth of the vertical in 2020.
May 29, 2020
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Licensing in the heritage vertical was one of the wider consumer trends that defined the licensed product landscape in 2019. From the industry-acclaimed Farrow & Ball paints based on Werner’s Nomenclature of Colour with the Natural History Museum, to Pull & Bear’s UCLA collegiate fashion pop-up, the global opportunities presented by non-profit, heritage and collegiate licensing have become more creative than ever before.

Included in the report:

  • An Introduction to Heritage Licensing
    • Heritage Trends: Market Data
      • Case Study: University of Oxford
        • Collegiate Brands in Fashion
          • Case Study: How Frida Kahlo Broke ‘Off the Wall’ to Empower Consumers
            • Case Study: Curating Consumers: The European Market
              • Top 10: Leading Product Categories Collegiate and Non-Profit Licensing

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