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License Global looks at the key trendsetters that helped carve a new name for heritage licensing in 2019 and considers the factors that will continue the growth of the vertical in 2020.
License Global
May 29, 2020
1 Min Read
Licensing in the heritage vertical was one of the wider consumer trends that defined the licensed product landscape in 2019. From the industry-acclaimed Farrow & Ball paints based on Werner’s Nomenclature of Colour with the Natural History Museum, to Pull & Bear’s UCLA collegiate fashion pop-up, the global opportunities presented by non-profit, heritage and collegiate licensing have become more creative than ever before.
Included in the report:
An Introduction to Heritage Licensing
Heritage Trends: Market Data
Case Study: University of Oxford
Collegiate Brands in Fashion
Case Study: How Frida Kahlo Broke ‘Off the Wall’ to Empower Consumers
Case Study: Curating Consumers: The European Market
Top 10: Leading Product Categories Collegiate and Non-Profit Licensing
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