It's hard to remember a time when nutritional facts weren’t listed on the menus of most major restaurants. Or an era when smoking was allowed in eateries and indoor establishments. Or a time when health-conscious parents weren’t feverishly vetting products in the grocery aisle, only to stock up their carts with products that display that eye-catching green USDA Organic certified sticker. Most of all, it’s hard to imagine, even five years ago, walking into a CVS pharmacy drug store to pick up a CBD-infused muscle cream or calming oil.

Welcome to 2020. Today, health, fitness and wellness reign supreme. SoulCycle classes are overflowing, and so, too, are the revenue streams of brands inking deals to serve the growing sector. Download report: