The strategy that originally created uncertainty and criticism is now producing acclaim and results. The vision that began with slow and methodical changes is now starting to operate as a more lightning fast-paced, integrated business of innovation and creativity.
The prime-time storytelling that began with the first Transformers film in 2007 has morphed into a multi-billion dollar franchise with a rich and abundant pipeline of content in development, as the company gears up for the next installment of film No. 5 in 2017.
The company’s expansion of consumer products into various lifestyle categories and onto fashion runways oftentimes makes Hasbro appear more like a trendy apparel company rather than the old-style supplier of iconic toys and games. And the message that reverberates throughout the company is that opportunities for growth and expansion have never been better.
