Hasbro

An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.

April 10, 2018

The strategy that originally created uncertainty and criticism is now producing acclaim and results. The vision that began with slow and methodical changes is now starting to operate as a more lightning fast-paced, integrated business of innovation and creativity.


The prime-time storytelling that began with the first Transformers film in 2007 has morphed into a multi-billion dollar franchise with a rich and abundant pipeline of content in development, as the company gears up for the next installment of film No. 5 in 2017.


The company’s expansion of consumer products into various lifestyle categories and onto fashion runways oftentimes makes Hasbro appear more like a trendy apparel company rather than the old-style supplier of iconic toys and games. And the message that reverberates throughout the company is that opportunities for growth and expansion have never been better.

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