The exclusive story of how CAA-GBG became the world’s largest brand management company

The exclusive story of how CAA-GBG became the world's largest brand management company and licensing agency, its impact on the licensing sector and its potential for growth.
April 10, 2018

When the joint venture of Creative Arts Agency’s licensing division and Global Brands Management Group was announced June 15, just in time to coincide with the company’s release of final year results, it did so with a simple press release, little fanfare and select media coverage.

So while partly under the radar among the general business media, the scope of the deal was huge news for the business of brand licensing–the joint venture created the world’s largest brand management company and licensing agency, as it combined with The Licensing Company and three other agencies previously acquired by GBG.

The mega deal also established a new set of initials–CAA-GBG–that will forever be etched into the minds of licensing executives around the globe.

“We have enjoyed a long-standing relationship with the leadership at Global Brands, having collaborated on behalf of our clients for many years,”

Perry Wolfman, chief executive officer, CAA-GBG

Included in the Report:

  • A Profile of the World’s No.1 Licensing Agent
    • A New Model

      Subscribe and receive the latest news from the industry.

      Join 62,000+ members. Yes, it’s completely free.

      You May Also Like

      Loading..

      Report

      Loading..

      This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.