As a company deeply rooted in the business of video games for most of its storied history, Activision Blizzard is now on a fast track to become a multi-faceted global entertainment company, a major diversified provider of original content, a key player in e-sports and a brand licensing and consumer products juggernaut.

The focus is clear and simple–franchise development and fan engagement year-round at every possible touchpoint, from the controls of an advanced gamepad to participation in live gaming events, viewership of TV series and major big screen films or to consumers purchasing products in the aisles of every major retailer around the world.