Activision - How A Gaming Company Became an Entertainment Powerhouse

Following two key acquisitions, a major commitment to content development and various new licensing initiatives, Activision is shaping its future as a 360-degree global entertainment powerhouse.

April 10, 2018

As a company deeply rooted in the business of video games for most of its storied history, Activision Blizzard is now on a fast track to become a multi-faceted global entertainment company, a major diversified provider of original content, a key player in e-sports and a brand licensing and consumer products juggernaut.

The focus is clear and simple–franchise development and fan engagement year-round at every possible touchpoint, from the controls of an advanced gamepad to participation in live gaming events, viewership of TV series and major big screen films or to consumers purchasing products in the aisles of every major retailer around the world.

“ACTIVISION BLIZZARD IS HOME TO SOME OF THE MOST SUCCESSFUL ENTERTAINMENT FRANCHISES IN HISTORY, ACROSS ANY MEDIUM. WITH OUR NEW MOBILE, E-SPORTS AND TELEVISION, FILM AND SHORT-FORM VIDEO DIVISIONS, WE BELIEVE THAT CONSUMER PRODUCTS PRESENT AN EVEN BIGGER OPPORTUNITY FOR US IN THE AREAS OF MERCHANDISING AND LICENSING TO FURTHER INCREASE ENGAGEMENT WITH OUR GROWING AUDIENCES.”
–BOBBY KOTICK, PRESIDENT AND CHIEF EXECUTIVE OFFICER,
ACTIVISION BLIZZARD

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