The winners of the Brand & Lifestyle Licensing Awards 2021 were announced at the event held at the Hilton Park Lane Hotel in London and hosted by Dom Joly.

The event, sponsored by Brand Licensing Europe and supported by Licensing International, the event was attended by 400 retailers, licensees and brand owners. The event was organized by Max Publishing.

The winners of the B&LLAs 2021 are:

PRODUCT AWARD CATEGORIES

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by The Point.1888):

V&A Bags and Accessories Collection from Mulberry

Best Brand Licensed Food or Beverage Product or Range (sponsored by MDR Brand Management):

Barratt ice cream from Ice Fresh

Best Brand Licensed Health and Beauty Product or Range (sponsored by CAA-CBG):

Eve Sleep Well Slept collection from IG Design Group

Best Brand Licensed Adult Apparel Product or Range (sponsored by Wildbrain CPLG Lifestyle):

Natural History Museum collection from Finisterre

Best Brand Licensed Gifting Product or Range (sponsored by The Jockey Club):

Van Gogh stationery and gifting collection from Blueprint Stationery

Best Brand Licensed Homewares, Kitchen and Tabletop Product or Range (sponsored by Pringles):

Country Living Whitstable and Hastings Kitchens from Homebase

Best Brand Licensed Children’s Product or Range (sponsored by Asgard Media):

Classic LEGO Bricks collection from Adidas

Best Brand Licensed Electrical and DIY Products or Range (sponsored by Golden Goose):

Paul Smith Braunc from Zeon

Best Brand Licensed Home Décor Product or Range (sponsored by Start Licensing):

Scion Living x Next from Next

Inspired Innovation Brand Licensed Product or Range Award (sponsored by Discovery Consumer Products):

Marmite Houmous from Freshpak Chilled Foods

RETAIL AWARD CATEGORIES

Best Fashion Retailer of Licensed Brands (sponsored by Beanstalk):

ASOS

Best Department Store Or Mixed Retailer of Licensed Brands (sponsored by Metrostar):

John Lewis & Partners

Best Supermarket of Licensed Brands (sponsored by TSBA):

Iceland

Best Specialist Retailer of Licensed Brands (sponsored by Brandgenuity):

Boots

PROPERTY AWARD CATEGORIES

Best Licensed Heritage or Institution Brand (sponsored by Brand Licensing Europe):

Natural History Museum

Best Licensed Lifestyle Brand (sponsored by Products of Change):

The LEGO Group

Best Licensed Design-led Lifestyle Brand (sponsored by Poetic Brands):

Scion

Best Licensed Food Or Beverage Brand (sponsored by HEAD):

The Coca-Cola Company

Best Licensed Fashion or Talent Brand (sponsored by H&A):

Joules

Brand Licensing Ambassador 2021 (sponsored by Brandcomply.com/Octane 5):

Daniel Avener, chief executive officer, MDR Brand Management