Entertainment One has chosen new agency representation for the “Ricky Zoom” franchise in Russia and MENA.

Rosman will develop the brand’s publishing category in Russia. Mega will oversee consumer products licensing for the brand in Russia and CIS. FILMA will represent eOne for consumer products.

The new partnerships follows the announcements that “Ricky Zoom” inked broadcast deals in the regions. Minika Cocuk brings the series to life in Turkey starting now. Free-to- air channels Karusel as Russia and Spacetoon, Kids’ TV Middle East and North Africa will follow later this fall.

“We’re very proud to welcome Karusel, Minika Cocuk and Spacetoon to our outstanding lineup of top-tier broadcasters” says eOne’s Monica Candiani, executive vice president international content sales, family and brands. “We’re delighted to expand our presence in these markets and to introduce Ricky Zoom to as many homes as possible.”

eOne recently made headlines when it announced it had been acquired by Hasbro for $4 billion.