“Licensees are the lifeblood of our industry and need our acknowledgment and support,” says Steven Ekstract, brand director, Global Licensing Group, Informa Markets. “Their expertise in design, manufacturing, packaging, marketing, distribution and sales is what drives this almost $300 billion business. In the next months, our licensee community will be heavily impacted by the economic slowdown brought on by COVID-19, and we as an industry need to come together to support our licensee partners. The Global Licensing Group at Informa is here to support you. We understand how critical Licensing Expo is for your business, and we fully commit to making sure that the show does go on.”
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