Coinciding with the two-year anniversary of its launch, MDR Brand Management has opened three new offices in Bangalore, Delhi and Mumbai.

MDR now has 20 offices, including a global team headquartered in London. Ashish Saxena, former business head at Bradford License India, will lead the India arm of MDR Brand Management. Saxena has more than 14 years of combined experience in brand management and retailing, developing and managing brands including Pepsi, 7UP and Fido Dido, Marie Claire Paris, University of Oxford, Manchester City, Swiss Military, Billboard, Hershey’s and Sony Pictures Entertainment.

"India is a market of untapped potential and scale for brand owners,” says Daniel Avener, chief executive officer, MDR Brand Management. “From licensors and licensees to retailers and consumers, all stakeholders in the consumer chain are yet to fully benefit from the true value of brand extension, making India an exciting territory for international and home-grown brands to operate in. We look forward to welcoming Ashish and his team to MDR Brand Management, and to work on brand strategies for existing and new clients and to help realise the full potential of their brands within the Indian market."

"I am delighted to join the MDR Brand Management team, a company with a proven track record in the field of brand management and an exciting portfolio of brands,” says Saxena. “With offices in Bangalore,
Delhi and Mumbai, our geographic reach coupled with our established network and experienced team of brand experts will help us to leverage the right opportunities for MDR Brand Management's global stable of brands. We also bring a number of our own global brands across a range of genres including fashion, lifestyle, corporate and food & beverage."

MDR has built a diverse and international client roster that accounted for more than $1.1 billion in reported licensed retail sales in 2019. Partners include confectionery giant The Hershey Company, Revlon, Sophie la giraffe and many more.