'Masha' Makes a Play for Spanish-Speaking Americans

Animaccord has entered into broadcast and licensing deals to promote its series “Masha and the Bear” in Spanish-speaking communities in the U.S.
License Global

September 24, 2018

'Masha' Makes a Play for Spanish-Speaking Americans

Univision Communications will air the series on its UniMás and Galavisión channels, beginning Sept. 9 and 10, respectively.

Univision will also broadcast the show’s second season as well as its spinoffs “Masha's Tales” and “Masha’s Spooky Stories.”

Univision Enterprises, a division of Univision Communications, has been tapped to serve as the series’ licensing agent. The group will focus on creating promotional partnerships across the U.S. and Puerto Rico to expand the visibility of the

“Masha and the Bear” brand among Spanish-speaking Americans.

“Masha and the Bear ” has been on the air in the U.S. in English since 2017.

Animaccord (Stand #E70) is exhibiting at this year's Brand Licensing Europe, which will take place Oct. 9-11 at London’s Olympia.

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