Licensing International Executive Bill Burke Dies at 55

Prior to joining Licensing International, Bill was senior vice president, marketing for CBS Consumer Products, where he led Global Marketing (including Retail), International Licensing, and Licensing Operations for such iconic brands as Star Trek. Before that, he held senior positions with such companies as HIT Entertainment, Sesame Workshop and Foot Locker.

“Bill was already a beloved and admired person within the industry when he joined the Licensing International team in February,” says Maura Regan, president, Licensing International. “In his brief period with us, and for those who hadn’t the pleasure of working with him previously, he quickly became a friend, creative spark and trusted sounding board for everyone on staff. It’s a measure of the man that he particularly enjoyed mentoring our

He is survived by his wife Patty, daughter Erin and son Ryan.

Visitation and funeral arrangements are to be announced.