Licensing Awards 2021: And The Winners Are...

The Licensing Awards winners for 2021 have been unveiled.
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License Global

September 14, 2021


The Licensing Awards have announced their winners for 2021.

More than 200 retail buyers formed a judging panel offering their expert input across the product categories. Various panels convened to discuss, debate and validate all the other categories to arrive at the finalists. A ceremony on Sept. 14 revealed the winners.

The winners of The Licensing Awards for 2021 are...

The U.K. Rising Star Award 

  • Abbie Burrows, category manager hardlines and FMCG, Hasbro U.K. & EMEA

    Best Retailer of Preschool Licensed Products (Age Group 0-5) 

    Best Retailer of Childrens Licensed Products (Age Group 5-16) 

    • Tesco

      Best Retailer of Adult Licensed Products 

      • Tesco

        The Radar Award 

        • The Hut Group

          Best Overseas Retailer (Not in the U.K.) 

          • Aldi

            Best Licensed Retail Marketing Initiative 

            • Mrs Hinch Exclusively at Tesco Campaign

              Best Licensed Promotions Campaign


              • “Tom and Jerry” and Xplora: The Movie Partnership (Agency: Lime Communications)

                Best Licensed Live Event 

                • The Gruffalo Adventures at Royal Botanical Gardens Kew Gardens 

                  Best Licensed Toys or Games Range 

                  • “CoComelon” Toys from Jazwares/Bandai

                    Best Licensed Dress-Up  

                    • “Star Wars, The Mandalorian” Costume for TU Sainsbury’s from Rubies Masquerade

                      Best Licensed Preschool Apparel or Accessories Range (0-5 Years)  

                      • Peter Rabbit

                         Classic SS21Collection for Nutmeg at Morrisons from Dennicci; and 

                        Best Licensed Childrens Apparel or Accessories Range 

                        • The Wizarding World Kids Fashion Range from M&S

                          Best Licensed Adults Apparel or Accessories Range 

                          • Barbie 1959 Collection from Zara

                            Best Licensed Written, Listening or Learning  

                            • Mr Men Little Miss 

                              Books from Farshore Books 

                              Best Licensed

                              Paper Products or Stationery Range 

                              • “Peaky Blinders” Calendar, Diary, Greeting Cards and Gift Bag Collection from Danilo Promotions

                                Best Licensed Giftware Range, Home Décor, Tableware or Housewares Range 

                                • Peanuts 

                                  70th Anniversary Homewares and Gift Collection from Cath Kidston 

                                  Best Licensed Food or Drink Range 

                                  • “Harry Potter” Confectionery for M&S from Kinnerton Confectionery

                                    The Innovation Award 

                                    • LEGO DOTS Range from Levi’s 

                                      Best Sustainable Licensed Product 

                                      • “Peppa Pig” Brand Threads Range from Coneen By Design

                                        Best Preschool Licensed Property (Age Group 0-5) 

                                        • “Peppa Pig” 

                                          Best Children’s or Tween Licensed Property (Age Group 5-12) 

                                          • L.O.L. Surprise!

                                            Best Teen or Adult Licensed Property 

                                            • Wizarding World 

                                              Best Gaming Licensed Property

                                              • “Pokémon” 

                                                Best Film Licensed Property 

                                                • “Peter Rabbit 2: The Runaway” 

                                                  Best Music or Celebrity Licensed Property 

                                                  • The Rolling Stones 

                                                    Best Sports Licensed Property 

                                                    • England Football

                                                      The Classic Licensed Property Award


                                                      • The Very Hungry Caterpillar

                                                        What Kids Love Award

                                                        • Frozen

                                                          Honaray Achievent Award

                                                          • Angela Hall, founder, H&A

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