September 14, 2021
More than 200 retail buyers formed a judging panel offering their expert input across the product categories. Various panels convened to discuss, debate and validate all the other categories to arrive at the finalists. A ceremony on Sept. 14 revealed the winners.
The winners of The Licensing Awards for 2021 are...
The U.K. Rising Star Award
Abbie Burrows, category manager hardlines and FMCG, Hasbro U.K. & EMEA
Best Retailer of Preschool Licensed Products (Age Group 0-5)
Best Retailer of Childrens Licensed Products (Age Group 5-16)
Tesco
Best Retailer of Adult Licensed Products
Tesco
The Radar Award
The Hut Group
Best Overseas Retailer (Not in the U.K.)
Aldi
Best Licensed Retail Marketing Initiative
Mrs Hinch Exclusively at Tesco Campaign
Best Licensed Promotions Campaign
“Tom and Jerry” and Xplora: The Movie Partnership (Agency: Lime Communications)
Best Licensed Live Event
The Gruffalo Adventures at Royal Botanical Gardens Kew Gardens
Best Licensed Toys or Games Range
“CoComelon” Toys from Jazwares/Bandai
Best Licensed Dress-Up
“Star Wars, The Mandalorian” Costume for TU Sainsbury’s from Rubies Masquerade
Best Licensed Preschool Apparel or Accessories Range (0-5 Years)
Peter Rabbit
Classic SS21Collection for Nutmeg at Morrisons from Dennicci; and
Best Licensed Childrens Apparel or Accessories Range
The Wizarding World Kids Fashion Range from M&S
Best Licensed Adults Apparel or Accessories Range
Barbie 1959 Collection from Zara
Best Licensed Written, Listening or Learning
Mr Men Little Miss
Books from Farshore Books
Best Licensed
“Peaky Blinders” Calendar, Diary, Greeting Cards and Gift Bag Collection from Danilo Promotions
Best Licensed Giftware Range, Home Décor, Tableware or Housewares Range
Peanuts
70th Anniversary Homewares and Gift Collection from Cath Kidston
Best Licensed Food or Drink Range
“Harry Potter” Confectionery for M&S from Kinnerton Confectionery
The Innovation Award
LEGO DOTS Range from Levi’s
Best Sustainable Licensed Product
“Peppa Pig” Brand Threads Range from Coneen By Design
Best Preschool Licensed Property (Age Group 0-5)
“Peppa Pig”
Best Children’s or Tween Licensed Property (Age Group 5-12)
L.O.L. Surprise!
Best Teen or Adult Licensed Property
Wizarding World
Best Gaming Licensed Property
“Pokémon”
Best Film Licensed Property
“Peter Rabbit 2: The Runaway”
Best Music or Celebrity Licensed Property
The Rolling Stones
Best Sports Licensed Property
England Football
The Classic Licensed Property Award
The Very Hungry Caterpillar
What Kids Love Award
Frozen
Honaray Achievent Award
Angela Hall, founder, H&A
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