And the winners are…
December 17, 2020
The winners of The Licensing Awards 2020 have been crowned.
On Dec. 16, a virtual audience of nearly 1,100 licensors, licensees, agents and retailers came together online to find out the winners of the Product, Property and Retail categories, as well as the Licensing International U.K. Rising Star and this year’s Honorary Achievement recipient.
The Licensing Awards 2020 winners are:
THE U.K. RISING STAR AWARD (sponsored by Licensing International)
Archie Harris-Eva, licensing manager, TSBA Group
HONORARY ACHIEVEMENT AWARD (sponsored by Sambro)
John McInnerny
BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5) (sponsored by Hasbro)
Smyths Toys Superstores
BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16) (sponsored by NBC Universal)
Character.com
BEST RETAILER OF ADULT LICENSED PRODUCTS (sponsored by Warner Bros. Consumer Products)
Primark
THE RADAR AWARD (sponsored by WildBrain CPLG)
Nutmeg at Morrisons
BEST OVERSEAS RETAILER (sponsored by Mattel U.K.)
H&M
BEST LICENSED RETAIL MARKETING INITIATIVE (sponsored by Centum Books)
Natural History Museum Colour by Nature Campaign at Farrow & Ball
BEST LICENSED PROMOTIONS CAMPAIGN (sponsored by Poetic Brands)
The Very Hungry Caterpillar Royal Horticultural Society Summer Partnership
(Agency: Rocket Licensing)
BEST LICENSED LIVE EVENT (sponsored by Brands In)