The Licensing Awards 2020: Who Took Home Trophies?

On Dec. 16, a virtual audience of nearly 1,100 licensors, licensees, agents and retailers came together online to find out the winners of the Product, Property and Retail categories, as well as the Licensing International U.K. Rising Star and this year’s Honorary Achievement recipient.

The Licensing Awards 2020 winners are:

THE U.K. RISING STAR AWARD

(sponsored by Licensing International)

Archie Harris-Eva, licensing manager, TSBA Group

HONORARY ACHIEVEMENT AWARD

(sponsored by Sambro)

John McInnerny

BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)

(sponsored by Hasbro)

Smyths Toys Superstores

BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)

(sponsored by NBC Universal)

Character.com

BEST RETAILER OF ADULT LICENSED PRODUCTS

(sponsored by Warner Bros. Consumer Products)

Primark

THE RADAR AWARD

(sponsored by WildBrain CPLG)

Nutmeg at Morrisons

BEST OVERSEAS RETAILER

(sponsored by Mattel U.K.)

H&M

BEST LICENSED RETAIL MARKETING

(sponsored by Centum Books)

Natural History Museum Colour by Nature Campaign at Farrow & Ball

BEST LICENSED PROMOTIONS CAMPAIGN

(sponsored by Poetic Brands)

The Very Hungry Caterpillar

Royal Horticultural Society Summer Partnership

(Agency: Rocket Licensing)

BEST LICENSED LIVE EVENT

(sponsored by Brands In)

“Wallace & Gromit’s Musical Marvels Show” from Carrot Productions

BEST LICENSED TOYS OR GAMES RANGE

(sponsored by The Walt Disney Company)

“Friends” Central Perk LEGO Ideas from The LEGO Group

BEST LICENSED DRESS-UP OR PARTYWARE

(sponsored by Brand Licensing Europe)

The Very Hungry Caterpilla

r Butterfly Dress-up for George@Asda from Christy’s By Design

BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)

(sponsored by ViacomCBS)

Peanuts

Collection from cribstar

BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE

(sponsored by Acamar Films)

“Harry Potter” Mini Boden Collection from Boden

BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE

(sponsored by Products of Change)

“Stranger Things” Collection from Primark

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE

(sponsored by CAA-GBG)

“Peppa Pig” Range from Ladybird

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE

(sponsored by Boat Rocker Studios)

The Tiger Who Came To Tea Range from Museums & Galleries

BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE

(sponsored by Penguin Ventures)

“Peaky Blinders” Drinkware from GB eye

BEST LICENSED FOOD OR DRINK RANGE

(sponsored by Rainbow Productions)

“Downton Abbey Gin” and Whisky from Harrogate Tipple

THE INNOVATION AWARD

(sponsored by the emoji company)

“Harry Potter” Wizarding World Lumos Book Lamp from BB Designs Europe

BEST SUSTAINABLE LICENSED PRODUCT

(sponsored by BBC Studios)

BBC Earth T-shirt Collection from Teemill

BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)

(sponsored by Character World)

“Peppa Pig”

BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12)

(sponsored by Misirli)

L.O.L. Surprise!

BEST TEEN OR ADULT LICENSED PROPERTY

(sponsored by RH Smith & Sons (Smiffys))

“Friends”

BEST GAMING LICENSED PROPERTY

(sponsored by GB eye)

“Fortnite”

BEST FILM LICENSED PROPERTY

(sponsored by Pyramid International)

“Frozen 2”

BEST MUSIC OR CELEBRITY LICENSED PROPERTY

(sponsored by Danilo)

The Rolling Stones

BEST SPORTS LICENSED PROPERTY

(sponsored by Dependable Solutions)

Liverpool Football Club

THE CLASSIC LICENSED PROPERTY AWARD

(sponsored by Funko)

“Miffy”