Art Wise has appointed License Connection as licensing agent in Europe for the preschool brand “Allie the Ellie.”

“Allie the Ellie” sees main character Allie explore her surroundings — which are not always realistic compared to the world as we know it. Due to her curiosity about her habitat, Allie experiences funny and bizarre moments. Allie is created by Ellen Langendam. The series has broadcasted since March 2020 on NPO Zappelin and on their online channels.

"I am delighted to be working with License Connection and look forward to the first licensing collaborations,” says Ellen Langendam, creator, art director, “Allie the Ellie.” “Art Wise has chosen to collaborate with License Connection, because, in addition to many years of experience in licensing and marketing, License Connection has a creative strategic approach, which to let the brand grow and take it to the next level. In addition to that, License Connection’s personal approach really appeals to me!”

License Connection will represent the Allie the Ellie brand across a wide range of licensed categories including publishing, toys, apparel, books puzzles, games, and home textiles, and will be seeking to expand the licensing portfolio into categories such as food, baby accessories and (online) retail partnerships. They will manage existing and new partnerships. Next to that broadcasting opportunities are open for distribution.
"We are really excited about this relationship with Art Wise and thrilled to partner within Europe,” says Daphne Kellerman, owner, License Connection. “We look forward to expand this preschool brand with new products to kids and families throughout the continent so kids can experience their ele-phantasy.”