"The win is testament to the creativity and dedication that the KI team applies – from the initial brief of creating a new subscription product for 7-11 year-olds that promotes sustainability, through to retaining a fun, exciting and engaging experience," says Gary Pope, co-founder and chief executive officer, Kids Industries. "We are thrilled that our work has been recognized for its innovation and creativity. I'm incredibly proud of our amazing team – they continue to push boundaries and create engaging experiences that are fun and educational. The work with WWF involved research with 40 families and included prototyping, testing, business modeling, as well as product design, content creation and, ultimately, the app's launch."
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