April 6, 2018
Licensed properties were prominent on the show floor with brands like Polaroid and Star Wars presenting their newest products and partnerships.
Here’s a roundup of the top licensing news to come out of this year’s CES:
50 Cent Unveils Star Wars Headphones
Rapper 50 Cent’s company SMS Audio unveiled a new line of limited edition Star Wars-branded headphones created in partnership with Lucasfilm.
Scholastic, Intel Team for Games
Scholastic Media announced a new partnership with Intel to design interactive gaming content that will use voice and gesture technology. The first products in the
Fitbit Taps Tory Burch
The Health and fitness brand Fitbit announced a collaboration with designer Tory Burch to create accessories for its new wristband activity and sleep tracker, the Fitbit Flex.
U.S. Army Cases Up
The U.S. Army joined forces with Xentris Wireless for a new line of branded mobile cases that features seven different Army-inspired designs.
Sakar Debuts Celebrity Music Line
Sakar International launched a new line of audio and electronics accessories that pay homage to some of the biggest names in the music business including Foreigner, The Police, Pink Floyd and Woodstock.
Sony to Offer Streaming Game Service
Sony Computer Entertainment gave fans a first look at its new streaming game service, which uses cloud-based technology to let users access a roster of games via Internet-connected devices.
DJ Tiesto Releases Headphones
Audiofly launched a new range of in-ear headphones in collaboration with DJ and producer Tiesto.
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