Licensed properties were prominent on the CES show floor with brands like Polaroid and Star Wars presenting their newest products and partnerships.

April 6, 2018

3 Min Read

As always, the Consumer Electronics Show, which took place last week in Las Vegas, Nev., was a breeding ground for the latest and greatest in technology innovation.

Licensed properties were prominent on the show floor with brands like Polaroid and Star Wars presenting their newest products and partnerships.

Here’s a roundup of the top licensing news to come out of this year’s CES:

Polaroid Debuts Modern Instant Camera
Polaroid licensee C&A Licensing unveiled new Polaroid products including plans for a modern version of the brand’s classic instant camera that integrates with social media. Click here for more…

50 Cent Unveils Star Wars Headphones
Rapper 50 Cent’s company SMS Audio unveiled a new line of limited edition Star Wars-branded headphones created in partnership with Lucasfilm. Click here for more…

Scholastic, Intel Team for Games
Scholastic Media announced a new partnership with Intel to design interactive gaming content that will use voice and gesture technology. The first products in the collection will feature the Scholastic franchises Clifford the Big Red Dog and I Spy. Click here for more…

Techno Source Unveils Kids’ Phone
Techno Source, a Li & Fung company, and KD Interactive, makers of the Kurio tablet, showcased their new 7-inch LTE tablet (a.k.a. phone) for kids, opening up a whole new range of opportunities for licensors. Click here for more…

Roku Announces Plans for TVs
Roku, known for its streaming Internet TV players, announced that it was teaming up with TV manufacturers TCL and Hisense to create Roku TVs. Click here for more…

Fitbit Taps Tory Burch
The Health and fitness brand Fitbit announced a collaboration with designer Tory Burch to create accessories for its new wristband activity and sleep tracker, the Fitbit Flex. Click here for more…

U.S. Army Cases Up
The U.S. Army joined forces with Xentris Wireless for a new line of branded mobile cases that features seven different Army-inspired designs. Click here for more…

Belkin Powers ‘Smart’ Crock-Pot
Belkin and Jarden Consumer Solutions debuted their new Crock-Pot Smart Slow Cooker, which can be controlled from a smartphone. Click here for more…

Sakar Debuts Celebrity Music Line
Sakar International launched a new line of audio and electronics accessories that pay homage to some of the biggest names in the music business including Foreigner, The Police, Pink Floyd and Woodstock. Click here for more…

Sony to Offer Streaming Game Service
Sony Computer Entertainment gave fans a first look at its new streaming game service, which uses cloud-based technology to let users access a roster of games via Internet-connected devices. Click here for more…

DJ Tiesto Releases Headphones
Audiofly launched a new range of in-ear headphones in collaboration with DJ and producer Tiesto. Click here for more…

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