Highlights of CES 2014

Licensed properties were prominent on the CES show floor with brands like Polaroid and Star Wars presenting their newest products and partnerships. 

April 6, 2018

Highlights of CES 2014

Licensed properties were prominent on the show floor with brands like Polaroid and Star Wars presenting their newest products and partnerships.

Here’s a roundup of the top licensing news to come out of this year’s CES:


50 Cent Unveils Star Wars Headphones

Rapper 50 Cent’s company SMS Audio unveiled a new line of limited edition Star Wars-branded headphones created in partnership with Lucasfilm.

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Scholastic, Intel Team for Games

Scholastic Media announced a new partnership with Intel to design interactive gaming content that will use voice and gesture technology. The first products in the

collection will feature the Scholastic franchises Clifford the Big Red Dog and I Spy.

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Roku Announces Plans for TVs

Roku, known for its streaming Internet TV players, announced that it was teaming up with TV manufacturers TCL and Hisense to create Roku TVs.

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Fitbit Taps Tory Burch

The Health and fitness brand Fitbit announced a collaboration with designer Tory Burch to create accessories for its new wristband activity and sleep tracker, the Fitbit Flex.

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U.S. Army Cases Up

The U.S. Army joined forces with Xentris Wireless for a new line of branded mobile cases that features seven different Army-inspired designs.

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Sakar Debuts Celebrity Music Line

Sakar International launched a new line of audio and electronics accessories that pay homage to some of the biggest names in the music business including Foreigner, The Police, Pink Floyd and Woodstock.

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Sony to Offer Streaming Game Service

Sony Computer Entertainment gave fans a first look at its new streaming game service, which uses cloud-based technology to let users access a roster of games via Internet-connected devices.

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DJ Tiesto Releases Headphones

Audiofly launched a new range of in-ear headphones in collaboration with DJ and producer Tiesto.

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