Highlights of CES 2014

Licensed properties were prominent on the CES show floor with brands like Polaroid and Star Wars presenting their newest products and partnerships. 

April 6, 2018

Highlights of CES 2014

As always, the Consumer Electronics Show, which took place last week in Las Vegas, Nev., was a breeding ground for the latest and greatest in technology innovation.

Licensed properties were prominent on the show floor with brands like Polaroid and Star Wars presenting their newest products and partnerships.

Here’s a roundup of the top licensing news to come out of this year’s CES:

Polaroid Debuts Modern Instant Camera


Polaroid licensee C&A Licensing unveiled new Polaroid products including plans for a modern version of the brand’s classic instant camera that integrates with social media.

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50 Cent Unveils Star Wars Headphones


Rapper 50 Cent’s company SMS Audio unveiled a new line of limited edition Star Wars-branded headphones created in partnership with Lucasfilm.

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Scholastic, Intel Team for Games


Scholastic Media announced a new partnership with Intel to design interactive gaming content that will use voice and gesture technology. The first products in the

collection will feature the Scholastic franchises Clifford the Big Red Dog and I Spy.

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Techno Source Unveils Kids’ Phone


Techno Source, a Li & Fung company, and KD Interactive, makers of the Kurio tablet, showcased their new 7-inch LTE tablet (a.k.a. phone) for kids, opening up a whole new range of opportunities for licensors.

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Roku Announces Plans for TVs


Roku, known for its streaming Internet TV players, announced that it was teaming up with TV manufacturers TCL and Hisense to create Roku TVs.

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Fitbit Taps Tory Burch


The Health and fitness brand Fitbit announced a collaboration with designer Tory Burch to create accessories for its new wristband activity and sleep tracker, the Fitbit Flex.

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U.S. Army Cases Up


The U.S. Army joined forces with Xentris Wireless for a new line of branded mobile cases that features seven different Army-inspired designs.

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Belkin Powers ‘Smart’ Crock-Pot


Belkin and Jarden Consumer Solutions debuted their new Crock-Pot Smart Slow Cooker, which can be controlled from a smartphone.

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Sakar Debuts Celebrity Music Line


Sakar International launched a new line of audio and electronics accessories that pay homage to some of the biggest names in the music business including Foreigner, The Police, Pink Floyd and Woodstock.

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Sony to Offer Streaming Game Service


Sony Computer Entertainment gave fans a first look at its new streaming game service, which uses cloud-based technology to let users access a roster of games via Internet-connected devices.

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DJ Tiesto Releases Headphones


Audiofly launched a new range of in-ear headphones in collaboration with DJ and producer Tiesto.

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