April 6, 2018
Meanwhile, this is a big mobile phone issue. As licensed mobile activity reaches critical mass, Vodafone's Graham Ferguson gives us his view on trends in this important area. We also publish a cut-out-and-keep guide to mobile phone jargon. It's Winnie the Pooh's 80th birthday, and time to review great product from the first quarter of the year.
The last few years have been dominated by talk of classic properties, building brands for the long term and realistic expectations of licensingrevenue. Just this week, however, 4Kids dared utter the un-utterable. It thinks it has found the next Pokemon. Ten years after Pikachu and his friends changed the face of the licensing business, it will be interesting to see how the world responds.
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