April 6, 2018
Lyte Limited will release the branded tech products in Europe, North America, Australia and South Africa next year.
Beanstalk, Grylls’ European and North American licensing agent, brokered the deal.
The new product line will leverage the brand’s vision to “inspire, equip and empower” and will include branded merchandise such as power banks, action cameras and eyewear.
“As the global authority in outdoor adventure, Bear Grylls is constantly testing boundaries and sharing his stories with fans,” says Lisa Reiner, managing director, Europe and Asia-Pacific, Beanstalk. “This new range of products will capture the essence of the Bear Grylls brand and allow fans to share their own adventures.”
The Bear Grylls action camera and tech accessories collection will be available across Europe, North America, Australia, New Zealand and South Africa in early 2018.
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