The brand is getting more exposure with an NFT program.

License Global

September 3, 2021

1 Min Read
Hamsta (1).png

AMGI Studios has announced the release of a “Hamsta World” genesis NFT (non-fungible token) art collection and progression minting game. The Ethereum-based NFTs will be available exclusively at Hamstanft.com.  

The digital collectibles consist of kawaii-inspired NFTs produced in collaboration with “Hamsta World” creator Saskia Keiser of Happy Ink. 

"At ‘Hamsta World,’ you can be your true self because you are loved for who you are," says Keiser. "In the brand's spirit, the art collection aims to help squash bullying by donating a portion of funds generated from the sale of NFTs to anti-bullying non-profits. We believe ‘Hamsta World’ NFTs are an excellent vehicle to raise awareness to reduce and prevent bullying. There is a growing trend of NFT communities emerging to have a positive impact 

on the world. We hope to connect with these communities to help us squash bullying and create a raving fan culture around da Hamstas.” 

"The roadmap for Hamsta World's NFT collection has several exciting projects in development, including a partnership with Interloop to build a ‘Hamsta World’ metaverse,” says  

Tyler Culbertson, director, “Hamsta World” NFT initiative. “This branded digital experience is built with Unreal Engine 5.0. We are gamifying ‘Hamsta World’ NFTs within a virtual world and making the experience exclusive to our token collectors. Our inspiration came from the Bored Ape Yacht Club and the creators' VIP experiences curated specifically for BAYC token holders. We believe this ‘white glove’ strategy to focus on personalized experiences for NFT communities is key to the project's long-term success." 

Read more about:

Hamsta WorldHappy Ink

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like