Affinity Brand Partners, Northern Ireland National Football Team Announce Tech Accessories Deal

The three-year agreement will produce and sell branded watchbands for the Green and White Army.

February 24, 2021

Affinity Brand Partners has announced that it has signed a licensing agreement with the Northern Ireland National Football Team to produce and sell wearable and hearable technology accessories.

David Schowalter, owner, Affinity Brand Partners, announced the deal.

The three-year, non-exclusive deal is to produce branded watchbands for smartwatches, including Apple Watches and Samsung products, as well as AirPods charging case covers in both the U.K. and North American markets.

This agreement is the first wearable tech accessory licensing agreement for Northern Ireland's national team and the most recent for Affinity Brands with a national European soccer team.

"Apple Watches and the entire wearable and hearable technology sector are one of the fastest tech categories in the world," says Schowalter. "We're pleased that a popular global brand such as the Northern Ireland National Team can see this and the value of partnering with Affinity to bridge together the world's most recognized sports franchises

with the people utilizing this technology."

The watchbands are available in three substrates (silicone, leather and stainless steel) and many of the bands also fit traditional watches.