Aardman Animations has joined up with UK charity Leonard Cheshire Disability in an advertising campaign that challenges attitudes toward disability. Called “Creature Discomforts,” the awareness campaign is based on the Creature Comforts series but features the characters with disabilities, combined with the real voices and experiences of disabled people. The campaign will be used in print media, online at bus stops and on the Tube in London. In January the animations will be aired on ITV.
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