Leading Licensees 2024

Licensees are a huge component of the licensing industry. Without them, there is no licensed product. Handling everything from design to distribution to manufacturing and more, the licensor’s IP would never make it to merchandise without the licensees.

To celebrate the licensees that make this industry possible, License Global’s annual Leading Licensees report meets a multitude of needs for all facets of the industry: licensees can see who among their peers are the best of the best, licensors have a handy list of potential licensees to create merchandise with and retailers can learn what companies are creating the products that could line its shelves.

This year’s report contains a list of over 350 manufacturers across 21 licensing categories. License Global interviewed some licensees featured in the report who share strategies, trends and more with exclusive insights. In addition, numerous data points have been compiled from licensees across the industry. This includes top-performing properties of the year, newest licenses signed and top retail channels, to name a few. Download the report and navigate to the Brandscape section to explore this data in more detail.

The Most Successful Licenses of 2024

Licensed merchandise trends shift regularly, especially when it comes to properties. The most popular IPs sell well and aid in brand recognition for the licensee and business growth. The following properties have been named by licensees as the bestselling IPs of 2024.

Related:The Top Global Licensors Report 2024

To view the complete list, download the report in full.

What Categories are Licensees Looking for?

The Leading Licensees Report covers licensees across 21 categories, but to conclude what’s next for manufacturers, one needs to know what categories they want to enter and what types of licensors they hope to work with. License Global asked licensees what their category desires were. The top five categories were:

To view the complete list, download the report in full.

Also contained within the License Global Leading Licensees 2024:

You can discover all of this, and more, by downloading the report. To do so, login or register an account with License Global by clicking the button below ...