2025 Brand Anniversaries: A Comprehensive List

License Global looks through 2025 and beyond to see which brands will celebrate anniversaries and what opportunities that might present to the licensing industry.

Ian Hart, Senior Digital Editor U.K. & EMEA

December 2, 2024

3 Min Read
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In the world of brand licensing, milestones like anniversaries offer more than just a reason to celebrate – they present unique opportunities to deepen consumer connections, drive sales and amplify brand visibility.

Whether it’s the centennial of an iconic brand or a decade since the launch of a beloved character, anniversaries hold immense significance for both licensors and licensees. These landmark moments serve as powerful marketing platforms, uniting nostalgia with fresh creative potential. For licensees, aligning with brand and intellectual property (IP) anniversaries isn't just strategic – it's essential for staying competitive, building partnerships and engaging fans in meaningful ways.

We know how often licensing deals are agreed and signed one, two or sometimes three years in advance. This extensive list helps you to keep abreast of what is coming up and where the potential licensing opportunities might be.

Brand Anniversaries in 2025

Related:The Notable Properties Entering the Public Domain This Decade

Brand Anniversaries in 2026

  • “Aquaman,” Warner Bros. Discovery – 85

  • Beatrix Potter, Penguin Ventures – 160

  • “Calamity James,” Beano – 40

  • Dennis The Menace,” Beano – 75

  • Harry Potter and the Philosopher’s Stone,” Warner Bros. Discovery – 85

  • London Zoo, Metrostar – 200

  • Lord of the Rings” – 25

  • Marilyn Monroe, Authentic Brands Group – 100

  • Ninjago, The LEGO Group – 15

  • Play-Doh, Hasbro – 70

  • Pokémon, The Pokémon Company – 30

  • Sonic the Hedgehog, SEGA of America – 35

  • “Space Jam,” Warner Bros. Discovery – 30

  • Stretch Armstrong, Hasbro – 50

  • “Top Gun,” Paramount – 40

  • Tokidoki – 20

  • Tonka, Hasbro – 50

  • "Totally Spies!," Banijay – 25

  • Twister, Hasbro – 60

  • Weebles, Hasbro – 55

  • “Willy Wonka & the Chocolate Factory” (1971), Warner Bros. Discovery – 55

  • “Wonder Woman,” Warner Bros. Discovery – 85

  • Yahtzee, Hasbro – 70

Related:The Top Global Licensors Report 2024

Brand Anniversaries in 2027

  • 2000 AD, Rebellion / Fanattik – 70

  • “The Big Bang Theory,” Warner Bros. Discovery – 20

  • Care Bears, Cloudco Entertainment – 45

  • FurReal, Hasbro – 25

  • Gloworm, Hasbro – 45

  • Harry Potter and The Chamber of Secrets,” Warner Bros. Discovery – 25

  • The Hobbit,” Warner Bros. Discovery – 90

  • Koosh, Hasbro – 40

  • Lite Brite, Hasbro – 40

  • Littlest Pet Shop, Hasbro – 35

  • Mr Potato Head, Hasbro – 757

  • The Ryder Cup, Ryder Cup, The European Tour, PGA of America – 100

Read our article looking at the notable properties entering the public domain this decade.

To look back at brands that celebrated anniversaries in 2024, click here. For brands that celebrated anniversaries in 2023, click here.

Do you have a brand or IP with an anniversary in 2025 and beyond? Let us know what you have planned by sending an email to [email protected]. 

*This article was first published in November 2024 and is updated regularly.

About the Author

Ian Hart

Senior Digital Editor U.K. & EMEA, License Global

Ian joined the License Global editorial team in May 2022 as digital editor for the U.K. and EMEA, becoming Senior Digital Editor in April 2023.

Ian is a huge fan of sports and entertainment brands and, as a father, toys and kids' brands are a large part of his life too!

He has been at Informa (formerly UBM) since 2018, where he was previously the editor of SHP, a B2B digital publication aimed at health & safety professionals.

Ian studied journalism at university before spending seven years in online fantasy gaming. Prior to moving to Informa, Ian worked in B2B trade print media, in the automotive sector, working on various publications aimed at independent automotive technicians and parts distributors.

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