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Unlike previous editions of the report, which has touted a ranking of the most powerful 150 brands around the world, the 2021 report hones in on 75 companies to ensure all retail sales listed are accurately reported and estimated in a systematic and accountable way
"This year's report
"As the year presented forced retail closures and brand consolidation, the latest report not only highlights trends that surfaced from the chaos of 2020, but the companies that have been able to find success in weathering such storms."
Newcomers to the Top 10
Top Global Licensors 2021 report sees two new entrants to the Top 10 – The Pokémon Company International and Bluestar Alliance. The Pokémon Company comes in at No. 8 with $5.1 billion in retail sales in 2020, a $900 million increase year-on-year. Pokémon, which is celebrating its 25th anniversary this year, attributes retail sales to the franchise growth efforts that have grown to include video games, apps, the popular trading card game, animation, movies and play, as it extends beyond its core to gaming, toys, apparel and accessories, designer collabs, tech gear, home decor and more. Bluestar Alliance also saw very strong gains in 2020, reporting $4.5 billion in retail sales of licensed consumer products, a $1 billion increase from 2019, enabling it to achieve the No. 9 spot on the list. The company attributes its success in part to influencer-led marketing, the acquisition of Justice, direct-to-consumer and e-commerce platforms like Amazon, as well as distribution to all major markets globally.
The Top Ten Global Licensors Include:
1. The Walt Disney Company – $54B
2. Meredith Corporation – $30.1B
3. Authentic Brands Group – $13.8B
4. WarnerMedia – $11.B
5. Hasbro – $7.8B
6. NBCUniversal/Universal Brand Development – $7.5B
7. ViacomCBS – $5.8B
8. The Pokémon Company International – $5.1B
9. Bluestar Alliance – $4.5B
10. Sanrio – $3.9B
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