The annual Top 150 Global Licensors report ranks the retail sales of licensed merchandise from the world's most powerful brands, spanning all consumer product segments.
Check out the top 25 licensors from the report below and then download the full list to learn about each of the 150 companies. Also, be sure to subscribe to our newsletter to stay up to date on the latest news for our 2020 list.
- The Walt Disney Company
$54.7B (NYSE: DIS)
www.thewaltdisneycompany.com - Meredith Corporation
$25.1B (NYSE: MDP)
www.meredith.com - PVH Corp.
$18B (E) (NYSE:PVH)
www.pvh.com - WarnerMedia
$11B (NYSE: T)
www.warnermediagroup.com - Authentic Brands Group
$9B (Private)
www.authenticbrandsgroup.com - Hasbro
$7.1B (NASDAQ: HAS)
www.hasbro.com - Universal Brand Development
$7.1B (NASDAQ: CMCSA)
www.universalbranddevelopment.com - Iconix Brand Group
$7B (E) (NASDAQ: ICON)
www.iconixbrand.com - Viacom Nickelodeon Consumer Products
$5.5B (NASDAQ: VIAB, VIA)
www.viacom.com - Major League Baseball
$5.5B (E) (Private)
www.mlb.com - Rainbow
$4.2B (Private)
www.rbt.it - Sanrio
$4B (NASDAQ: SNROF)
www.sanrio.com - Sequential Brands Group
$4B (NASDAQ: SQBG)
www.sequentialbrandsgroup.com - International Brand Management & Licensing
$4B (E) (Private)
www.ibml.co.uk - General Motors
$3.5B (E) (NYSE: GM)
www.gm.com - National Football League
$3.5B (E) (Private)
www.NFL.com - National Basketball Association
$3.2B (E) (Private)
www.nba.com - Bluestar Alliance
$3.1B (Private)
www.bluestaralliance.com - The Electrolux Group
$3B (ELUX-B.ST)
www.electrolux.com/licensing - Pentland Brands
$3B (E) (Private)
www.pentland.com - Playboy Enterprises
$3B (Private)
www.playboy.com - Procter & Gamble
$3B (NYSE: PG)
www.pg.com - The Pokémon Company International
$2.98B (Private)
www.pokemon.com - Caterpillar
$2.93B (NYSE: CAT)
www.cat.com - Ferrari
$2.6B (E) (Private)
www.ferraristore.com
The world's most influential licensor, The Walt Disney Company, continues to lead the charge in retail sales of licensed merchandise with an impressive $1.7 billion increase over 2017.
Fresh faces gracing the report for the first time include Crunchyroll, an anime brand bringing together experiences, merchandise, social media, and more to deliver fan-favorite franchises to a consumer base that surpassed 50 million registered users and two million subscribers; BuzzFeed, a new media company that has created a brand licensing strategy based on its trending properties; and Pocket.watch, the company that figured out how to bring together traditional storytelling with modern digital media to monetize the kidfluencer.
Download the full report now to learn more about all of this year's top 150 licensors.
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