Top 150 Global Licensors 2015

This comprehensive guide to the world’s largest licensors, which represent $259.9 billion in retail sales of licensed merchandise worldwide, provides retail sales data and trends for licensors in the entertainment, sports, fashion/apparel, corporate, art and non-profit sectors.

August 18, 2015

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The annual Top 150 Global Licensors report ranks the retail sales of licensed merchandise from the world's most powerful brands, spanning all consumer product segments. 

Check out the top 25 licensors from the report below and then 

download the full list

 to learn about each of the 150 companies. Also, be sure to 

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to stay up to date on the latest news in licensing.

1. THE WALT DISNEY COMPANY


$45.2B (NYSE: DIS)


WWW.DISNEYCONSUMERPRODUCTS.COM

2. PVH CORP.


$18B (NYSE: PVH)


WWW.PVH.COM

3. MEREDITH


$17.7B (NYSE: NDP)


WWW.MEREDITH.COM

4. ICONIX BRAND GROUP


$13B (NASDAQ: ICON)


WWW.ICONIXBRAND.COM

5. MATTEL


$9B (NASDAQ: MAT)


HTTP://CORPORATE.MATTEL.COM/

6. SANRIO, INC.


$6.5B (OTC US: SNROF) (SANRIO, INC., IS A WHOLLY-OWNED SUBSIDIARY OF SANRIO CO., LTD.)


WWW.SANRIO.COM

7. WARNER BROS. CONSUMER PRODUCTS


$6B (NYSE: TWX)


WWW.WARNERBROS.COM

8. MAJOR LEAGUE BASEBALL


$5.5B (E) (PRIVATE)


WWW.MLB.COM

9. NICKELODEON


$5.5B (NASDAQ: VIAB, VIA)

10. HASBRO


$5.06B (NASDAQ: HAS)


WWW.HASBRO.COM

11.

COLLEGIATE LICENSING COMPANY


$4.55B (PRIVATE) (AN IMG COMPANY)


WWW.CLC.COM

12. RAINBOW


$4.3B (PRIVATE)


WWW.RBW.IT

13. IBML (INTERNATIONAL BRAND MANAGEMENT & LICENSING)


$4B (PRIVATE)


WWW.IBML.CO.UK

14. WESTINGHOUSE


$3.995B (NASDAQ: WEST)


WWW.WESTINGHOUSE.COM

15. GENERAL MOTORS


$3.5B (NYSE: GM)


WWW.GM.COM

16. NATIONAL FOOTBALL LEAGUE


$3.5B (E) (PRIVATE)


WWW.NFL.COM

17. DREAMWORKS ANIMATION


$3.3B (NASDAQ: DWA)


WWW.DREAMWORKSANIMATION.COM

18. AUTHENTIC BRANDS GROUP


$3.2B (PRIVATE)


WWW.ABG-NYC.COM

19. NATIONAL BASKETBALL ASSOCIATION


$3.2B (E) (PRIVATE)


WWW.NBA.COM

20. PENTLAND BRANDS


$3B (PRIVATE)


WWW.PENTLAND.COM

21. PROCTER & GAMBLE


$3B (E) (NYSE: PG)


WWW.PG.COM

22. ELECTROLUX


$2.7B (NASDAQ: ELUXY)


WWW.ELECTROLUX.COM/LICENSING

23. FERRARI


$2.6B (PRIVATE)


WWW.FERRARISTORE.COM

24. RALPH LAUREN


$2.5B (E) (NASDAQ: RL)


WWW.INVESTOR.RALPHLAUREN.COM

25. WEIGHT WATCHERS INTERNATIONAL


$2.5B (NYSE: WTW) (INCLUDES WEIGHT WATCHERS SMART ONES BY HEINZ)


WWW.WEIGHTWATCHERS.COM

The Walt Disney Company reported $45.2 billion in total retail sales of licensed products worldwide, a significant increase of almost 10 percent ($4.3 billion) over 2013, driven by the success of its newest franchises “Frozen,” “Guardians of the Galaxy

,

” and “Avengers.”

There are 18 new licensors that joined the list this year and represented a combined total of almost $5 billion in retail sales of licensed merchandise in 2014. They include Technicolor, Endemol Shine Group, German Football Association, Bromelia Produçoes, Volkswagen, m4e, DHX Media, Eric Carle Studio, Condé Nast, Jane Seymour Designs, Gold's Gym, Smithsonian, 4K Media, Rodale, Bethany Mota, Minor League Baseball, 41 Entertainment and Art Licensing International.

The Top 10 Global Licensors reported an increase in retail sales of more than $131.4 billion in 2014, up from $126.9 billion in 2013 and $112 billion in 2012. The Top 10 global licensors now account for slightly more than 50 percent of overall retail sales.

 

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