Zodiak Kids Consumer Products Paris has signed a publishing deal with Hachette Jeunesse for its new girls’ property Lolirock.
The Hachette publishing deal is a first for the new brand, which is having its global CP launch at Brand Licensing Europe this week.
The deal covers the French-speaking world and will see novels, activity books, stationery and e-books arrive on shelves in November 2014 after the show debuts on France Televisions.
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