License Global
January 31, 2020
Aurora World, owner of the YooHoo brand, has announced plans to launch a new YooHoo kids’ magazine in the Polish market, in partnership with Media Service Zawada.
The magazine will include puzzles, games, crafts and coloring-in pages to help children develop creativity and manual skills. Each issue will also include four different YooHoo 3D figurines. There will be a total of 12 collectible 3D figurines based on YooHoo characters.
The announcement comes after Aurora World revealed the appointment of Retro Development as the licensing agency for its YooHoo brand in Southeast Asia.
The three-year deal will see Retro Development manage the brand’s licensing across Singapore, Malaysia, Indonesia, Thailand, the Philippines, Vietnam and Brunei.
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