World of Eric Carle Program Expands with New Toddler, Seasonal Partners

The Joester Loria group has brokered three new deals for its client.

December 9, 2019

The Joester Loria Group, the exclusive global licensing agency for The World of Eric Carle, has brokered three new deals to expand the brand’s current program with new toddler and seasonal licensees. The new licensees include Hallmark, Peerless Plastics and CreateOn.

Hallmark has signed for a range of 3D figural holiday ornaments that will retail between $4.99 to $19.99, launching holiday 2020. Peerless Plastics has signed on for a range of classroom rest mats and pillowcases, flexible classroom seating, storage crates, art smocks and play parachutes for the early childhood education market co-branded under the "Kinder" brand launching BTS 2020.

CreateOn has signed an agreement to produce 3D magnetic building sets sold under the Magna-Tiles brand, which will launch to retail in spring 2020.

“Since the day my children were born, I have been reading them the books of Eric Carle,” says Steve Rosen, vice president product development, CreateOn. “I've seen my own children's eyes light up when they

are able to enjoy the stories tactilely and visually when combined with our new Magna-Tiles Structures. Eric Carle's work resonates with people of all ages, and the ability to share his work in this unique manner will be exciting for all of his fans.”

The World of Eric Carle already has more than 150 licensees and promotional partners. The brand extends into all major categories including toys, games, apparel, accessories, home décor, social expressions, stationery, gifts, feeding, classroom supplies and mobile apps.