Wisdom of Kids Signs Stationery Deal

JELC has signed Gemma International as the newest licensee for the greetings card and gift brand The Wisdom of Kids.

The agreement will bring the humor-based design brand to specialist card retail outlets, as well as stores and supermarkets across the U.K. beginning in spring/summer 2015. The range will include standalone designs along with occasion and relation cards appealing to females and males.