New retail location will feature curated products straight from the pages of Condé Nast’s tech publication.
NORTH AMERICA–Condé Nast has tapped airport retail developer Pacific Gateway to launch a permanent Wired store, inspired by the tech magazine, at Newark Liberty International Airport in New Jersey.
Brand Central, Wired’s U.S. licensing agent, helped broker the deal.
The new Wired store will feature a curated collection of product offerings, including the latest gadgets and gear from the world’s “most sought after brands,” and is slated to open in early 2018 in Terminal B.
“The Wired store at Newark airport is a new milestone in bringing consumers the best in innovative products,” says Joe Waller, chief executive officer, Pacific Gateway. “Too often shops in airports are out of touch with the brands that are prescient today. Wired, with products taken straight from the pages of the magazine and website, will provide the experiential retail experience that today’s connected consumers demand when traveling. And this store will offer brands the perfect physical touch point to connect with the influential consumers traveling through U.S. airports.”
As a matter of fact, retail spending at airports is on the rise, while other areas of retail are challenged. Find out more about the current state of retail spending at airports, which rose to $38 billion globally in 2016, here.