Rainbow partners to develop next generation digital titles.

Rainbow has teamed up with digital publisher PubCoder to launch a new series of Read&Play interactive e-books for iOS and Android devices featuring "Winx Club."

The new series will feature 10 digital books, available in both English and Italian, that follow the adventures of the Winx with stories and activities including puzzles, virtual stickers, coloring, drawing, singing and customizing characters' wardrobe and hairstyles.

The first e-book, The Enchanted Concert, is being offered for free, with subsequent releases available for €2.99.

"We are delighted to partner with the talented startup PubCoder, which is allowing our young fans to learn while having fun with the Winx in a digital world that does not neglect the content and the educational aspect," says Cristiana Buzzelli, senior vice president, sales and acquisitions, Rainbow Group.

"Since our first meeting, Rainbow has been particularly helpful and open to experiment and working together on the future of digital books," says Paolo Giovine, chief executive officer and founder, PubCoder. "The colorful world of 'Winx' lends itself particularly well to the world of digital books, which can be enriched with sounds, interactions and small games without losing the narrative flow. Technologies like HTML5 or EPUB3, which are already reshaping the future of digital content, will be widely and commonly used, finally abandoning the mere conversion from paper to digital."