Sponsored By

WildBrain Names New Strategy and Innovation DirectorWildBrain Names New Strategy and Innovation Director

Children’s digital network and studio WildBrain has appointed Elia Bouthors to the position of strategy and innovation director.

License Global

May 24, 2019

1 Min Read

Children’s digital network and studio WildBrain has appointed Elia Bouthors to the position of strategy and innovation director.

Bouthers will lead a team tasked with identifying and piloting new ways to engage WildBrain’s users and monetize brands across the WildBrain network. He will report directly to Jon Gisby, managing director, WildBrain.

“Elia’s arrival comes at a pivotal time for WildBrain as we explore new ways to engage our global audience with the content and brands they love,” says Gisby. “His team will pioneer new ways for content to be discovered across our network and identify collaborations with IP owners to grow new audiences and revenue. Elia’s background combines strategy and corporate finance with experience in both startups and studios, and he’s passionate about kids’ content, making him a perfect fit for WildBrain.”

Before taking on the role, Bouthors spent his career in the kids’ content, digital and technology business strategy, corporate finance and mergers and acquisitions (M&A) spaces. He most recently spent four years as director, digital strategy and business development, The Walt Disney Company, where he was responsible for identifying, developing and executing growth strategies for EMEA.

Read more about:

WildBrain CPLG

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like