Children’s digital network and studio WildBrain has appointed Elia Bouthors to the position of strategy and innovation director.

Bouthers will lead a team tasked with identifying and piloting new ways to engage WildBrain’s users and monetize brands across the WildBrain network. He will report directly to Jon Gisby, managing director, WildBrain.

“Elia’s arrival comes at a pivotal time for WildBrain as we explore new ways to engage our global audience with the content and brands they love,” says Gisby. “His team will pioneer new ways for content to be discovered across our network and identify collaborations with IP owners to grow new audiences and revenue. Elia’s background combines strategy and corporate finance with experience in both startups and studios, and he’s passionate about kids’ content, making him a perfect fit for WildBrain.”

Before taking on the role, Bouthors spent his career in the kids’ content, digital and technology business strategy, corporate finance and mergers and acquisitions (M&A) spaces. He most recently spent four years as director, digital strategy and business development, The Walt Disney Company, where he was responsible for identifying, developing and executing growth strategies for EMEA.