WildBrain CPLG Starts New Chapter with HarperCollins

Agency secures worldwide licensing rights for major entertainment franchises, Carmen Sandiego, The Oregon Trail and Pretzel and The Puppies.

License Global

May 17, 2022

2 Min Read
Pretzel and the Puppies, a HarperCollins property.
Pretzel and the Puppies, a HarperCollins property.HarperCollins

WildBrain CPLG has further expanded its entertainment portfolio with the signing of licensing and merchandising (L&M) rights for a trio of HarperCollins Productions’ properties: Carmen Sandiego, The Oregon Trail and Pretzel and the Puppies.  

WildBrain CPLG’s L&M rights for Carmen Sandiego include the animated action-adventure television series, which is produced by HarperCollins Productions and WildBrain for Netflix and based on the media franchise of the same name. The agency will also represent L&M rights to the Carmen Sandiego Netflix movie, which is currently in development.   

“As our North America office continues to expand its entertainment portfolio, it’s fantastic to welcome a company of HarperCollins Productions’ caliber into our roster, a group which is home to some incredibly popular franchises that we know have significant consumer products potential,” says Jasen Wright, vice president, North America, WildBrain CPLG. “What’s more, the Carmen Sandiego brand is a perfect example of how WildBrain is positioned to offer 360-degree strategies for IP owners who are looking for integrated content, distribution, and licensing all under one roof.” 

Read More: The Smurfs Announce Publishing Partnership with HarperCollins

The Oregon Trail has also been extended into books and licensing with major media in development, but not yet announced. Pretzel and the Puppies is a children’s book by Margret and H.A. Rey, authors of Curious George, and is now an Apple TV+ animated series, which follows Pretzel, the world’s longest dachshund, and his wife, Greta. 

Under the deal secured by WildBrain CPLG’s North America office, the agency will build strategic licensing programs for each of the properties across multiple new categories, including apparel, footwear, fashion accessories, electronics, toys and games, health and beauty, back-to-school and homewares. The partnership also includes promotions and location-based entertainment rights. 

“HarperCollins publishes some of the best children’s titles in the world,” says Caroline Fraser, head, HarperCollins Productions. “When we adapt these titles to screen, kids, families and authors enjoy wider access to our beloved characters and stories. We are excited to work with WildBrain CPLG to bring our properties to an even wider audience through licensing and merchandising.” 

WildBrain CPLG is exhibiting at Licensing Expo 2022. Find out more information here.

About the Author(s)

License Global

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