'We're Going on a Bear Hunt' Inks Anniversary Deals

Partners include Jainco, which has teamed for babywear in the U.K. and U.S.

Wundur will produce wall stickers, and Gemma International has signed on as a greetings card partner.

Other notable partners include Paul Lamond (puzzle and games), Aurora (plush toys), Cooneen by Design (nightwear), Paul Dennicci (babywear), Universal DVD (animated DVD) and Sony Music (original soundtrack).

Beginning in March, young diners at Giraffe restaurants will be given a We’re Going on a Bear Hunt activity sheet with puzzles and competition.

In April, families who visit Forest Holidays cabins will be able to participate in a

We’re Going on a Bear Hunt

nature trail challenge, with activity sheets will be placed in all cabins.

Muddy Puddles will include activity sheets in outdoor adventures packages through April as well as collaborate via its social channels and

In the summer, 75 activity farms will feature

We’re Going on a Bear Hunt

activity pads and posters and will invite families to go on a bear hunt. Five farms will hold book-based events.

“For 30 years, readers have been swishy-swashing and splash-sploshing through award-winning favorite

We’re Going on a Bear Hunt

, and we’re delighted to be celebrating with a range of partnerships focused around spending family time together and getting out and about,” says Jill Kidson, head, consumer marketing, Walker Books.