The partnership is expected to produce new sexual safety and engagement products and further expand Playboy’s presence across the U.S. and Europe.

TNR has manufactured Playboy brand condoms since they were created in 2010 in association with United Medical Devices, Playboy’s former condom licensee.

“We are excited to have the opportunity to partner directly with Playboy and are confident that the power of the Playboy brand combined with TNR’s superior expertise in this category will create new partners, retail partners and customers all over the world,” says Amorn Dararattanaroj, chief executive officer, TNR.

The product launch is supported by a marketing campaign, #RespcetYourPartner which promotes safe intimacy.